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Research papers

The supreme sensory experience

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms...

Catalogue: Congress 2008: Frontiers
Author: Bertil Hultén
September 26, 2008
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Citation

Hultén, B. (2008a, September 26). The supreme sensory experience. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/the-supreme-sensory-experience